It’s interesting to see how the same book is marketed differently depending on where its fans are based. Michele Gorman’s Match Me If You Can is published by Avon (Harper Collins) in the UK and by Notting Hill Press in the US.
Avon took the lead in designing the marketing package for Michele’s UK chick lit fans, with a pretty teal cover, fun 
font and firm focus on the online dating/romance storylines in the book.
Meet best friends Catherine, Rachel and Sarah. Yet to find Mr Right, they’ve been settling for Mr Right Now. But when Catherine, London’s finest matchmaker, gets the girls to join her dating site where they can rate and recommend their ex-boyfriends, they soon realise that anything could happen…
There’s someone for everyone, right? These best friends are about to find out!
The folks over at Notting Hill Press rethought the blurb and the hot pink book cover and came up with the following:
Brand new U.S. cover!
And the brand new blurb!
Meet best friends, Catherine, Rachel and Sarah. They’re fun, smart and successful, and haven’t had a date worth booking a wax appointment for in ages.
Catherine runs London’s most successful matchmaking business with her silent partner and ex-husband, Richard, who’s just announced that he’s marrying his twenty-three-year-old girlfriend. Catherine has bras that are older than Magda, and now she’s barging in on their business with her meddlesome demands and wedding plans.
Architect Rachel’s got problems of her own. At work she’s competing against her ex-boyfriend, James, to win their biggest project and the promotion that comes with it. So when she joins Catherine’s website, RecycLove.com, where everyone brings an ex to recycle for the chance of an upgrade, she knows just who she’s going to trade in.
Homebody baker, Sarah, is in a rut thanks to family demands over the last few years. Reluctantly she joins RecycLove.com, where she’s convinced that some minor adjustments will improve her chances. But as minor adjustments turn into a complete overhaul and dates start falling at her newly-pedicured feet, will her popularity be worth the sacrifices she’s making?
A warm, funny story of friendship, strong women and self-discovery. Match us if you can, guys, but if not then please step aside and we’ll get on with being fabulous.
Check out my 5 star book review!
What do you think? Do you prefer the new book cover with the three women over the hot pink book cover? Please feel free to comment below!
A Well Read Woman 
I still prefer the original UK one. Funnily enough there was a discussion about the UK v US covers on another blog with a lot of people saying the UK one was boring and preferring the US one with the heart. I like the UK one because I can see exactly what kind of book to expect from the cover. Maybe I’m boring 🙂
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WHAT?! People are crazy! 🙂 I also still prefer the teal book cover and you’re right; with that book cover, you know what to expect! I do like the new US version better than the hot pink heart, though. 🙂 And the reworked blurb is much better too!
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